Floriography

The secret language of flowers

Floriography has a rich history that gained popularity during the Victorian era as a means of expressing heartfelt sentiments. Each flower held a specific meaning and when combined, entire conversations could take place through carefully selected bouquets. Combining inspiration from this artful language with the distinct charm of Victorian hand lettering and design, our seed packets offer a unique and thoughtful way to express heartfelt intentions through the beauty of nature.

Explore the floriography behind our launch collection below

  • HAPPINESS

    East Coast wildflowers have the unique ability to thrive in diverse environments. Despite enduring harsh weather from our Canadian winters, their ability to bloom year-after-year symbolizes the power of endurance and the triumph of life’s challenges.

    Pair these with:

    Forget-me-not - to show your true love how happy they make you.

    Daisies - to wish happiness alongside a fresh start.

  • INNER STRENGTH

    A Maritime and west coast favourite that thrives along coastal regions in vibrant blossom shades of blue, pink, purple and white. The lupin is a resilient and hardy flower that’s well-suited to withstand challenging weather conditions, making them a symbol of strength and perseverance.

    Pair these with:

    Purple Coneflowers - to wish strength in healing.

  • GRATITUDE

    Just as sweet peas climb and entwine nearby fences or walls, they symbolize the connections and relationships we cherish. Sweet peas are a classic way to convey heartfelt thanks and acknowledge acts of kindness.

    Pair these with:

    Sunflowers - to share how thankful you are for your friendship.

    Forget-me-not - to show how thankful you are for your love.

  • TRUE LOVE

    These small, dainty flowers are associated with everlasting love and symbolize the deep and enduring bond shared between two people.

    Pair these with:

    Wildflowers - to show your true love how happy they make you.

    Sweet Pea - to show how grateful you are for your connection.

  • NEW BEGINNINGS

    These bright and cheerful blooms symbolize a fresh start, encouraging us to embrace change and welcome the possibilities that the future holds. Revealing multicoloured petals in shades of red, pink and white, the painted daisy is associated with spring, a season synonymous with renewal and growth.

    Pair these with:

    East Coast Wildflowers - to wish happiness alongside a fresh start.

    Purple Coneflowers - to wish healing alongside a fresh start.

    Strawberries - to wish love & luck alongside a fresh start.

  • FRIENDSHIP

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

    Pair these with:

    Sweet Pea - to show gratitude for your connection.

  • LOVE & LUCK

    Often found growing in wooded areas or meadows, the heart-shaped leaves and red, sweet berries of the woodland strawberry are a delightful treat to those fortunate enough to stumble upon them.

    Pair these with:

    Wildflowers - to wish happiness alongside love & luck.

    Painted Daisies - to wish love & luck alongside a fresh start.

  • HEALING

    Purple coneflowers have a long-held history in medicinal use and are often celebrated for their healing properties. Their robust and resilient nature reflects the ability to overcome adversity and bounce back from challenges.

    Pair these with:

    East Coast Wildflowers - to wish happiness alongside healing.

    Maritime Lupins - to wish inner strength while healing.

    Strawberries - to wish love & luck alongside healing.

  • BALANCE

    Cosmos flowers exhibit a unique duality, showcasing both delicate and strong qualities through their slender stems and abundant blooms. The flowers’ ability to withstand varying weather conditions with grace symbolizes the importance of finding equilibrium during periods of change.

    Pair these with:

    Maritime Lupins - to wish inner strength while finding balance.

    Purple Coneflowers - to wish healing alongside finding balance.